One Of These Is Wine. The Other Is Not.
Sounds rather pedantic, no? But imagine this: Say one of the bottles is “Ragú® Tomato Sauce,” and the other is a jar of fresh marinara from a little old lady in Italy, made from her own tomatoes. Same difference. The bottle on the left was produced by a person farming his own fruit. And over the growing season he was constantly in the vineyard thinning leaves and making sure each grape met optimal ripeness. The fruit was harvested by hand, and taken to the winery with great care, where it was hand-sorted to make sure only the ripest fruit went to the crusher. This bottle of wine also states who grew, produced, and bottled the wine, as well as where this all took place. The bottle on the right tells us nothing about where the fruit was grown (other than a vague “Napa Valley” AVA). The technical details are spelled out on the bottle. “Optimum Brix” (a measure of sugar in the grapes) is listed (proudly) at 25 degrees. More on this in a momen