<iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-NN3V97');</script> <!-- End Google Tag Manager --> <nav class="navbar navbar-inverse" id="top-nav"> <div class="container"> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#account_nav" aria-expanded="false"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> </div> <div id="account_nav" class="navbar-collapse collapse" aria-expanded="false"> <p class="navbar-text navbar-right account-info"> <a href="/login" class="navbar-link"> <span class="glyphicon glyphicon-user" aria-hidden="true"></span> Login/My Account</a> <a href="/cart" class="navbar-link"><span class="glyphicon glyphicon-shopping-cart" aria-hidden="true"></span> View Cart</a> </p> </div> <!--/.navbar-collapse --> </div> </nav> <header id="siteHeader"> <div class="container"> <div class="row"> <div class="col-md-7"><a href="/"> <h1 class="text-hide site-logo">Moore Brothers Wine Company</h1></a></div> <div class="col-md-5"> <p class="text-right"> <strong>My Store:</strong> New Jersey (<a class="fb-modal" href="#change-store-modal">change store</a>) <a id="store-phone" href="tel:+1-888-686-6673"> 888-686-6673</a> </p> <form action="/search/" method="get" class="navbar-form align-right hidden-xs" role="search"> <div class="form-group"> <input name="q" type="text" class="form-control" placeholder="Search"> </div> <button type="submit" class="btn btn-default">Submit</button> </form> </div> </div> </div> </header> <nav class="navbar navbar-default"> <div class="container"> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#mainNavigation"> <span class="sr-only">Toggle Navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span></button> <span class="navbar-brand visible-xs">Navigation</span> </div> <div class="collapse navbar-collapse" role="navigation" id="mainNavigation"> <ul class="nav navbar-nav"> <li ><a href="/">Home<span class="sr-only">(current)</span></a> </li> <li ><a href="/about">About Us</a></li> <li ><a href="/events">Store Events</a></li> <li ><a href="/specials">Special Offers</a></li> <li > <a href="/inventory">Browse Wines</a> </li> <li class="active"><a href="/blog">Blog</a></li> <li ><a href="/support">Support</a></li> </ul> </div> </div> </nav> <div class="container"> <ol class="breadcrumb"> <li><a href="/">Home</a></li> <li><a href="/blog/">Moore Brothers Wine Blog</a></li> <li class="active">Dave's Soapbox</li> </ol> <h1>Dave's Soapbox</h1> <div class="page"> <div class="row"> <div class="col-md-9 content"> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static-moorebrothers-com.s3.amazonaws.com/static/cache/thumbnails/blog/PatrickFarmingFleurie.1626190664.9768753_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/191/it-s-only-human-">It's Only Human...</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> Hang around here long enough and you'll hear lots of conversations about <a rel="nofollow" href="../../../182/wine-in-the-old-world"><em>Old World wines</em></a>, and how they evolved. And even more stories about our <a rel="nofollow" href="../../../meet-the-winegrowers">winegrowers</a>. And despite the ocassional, <em>&quot;It&#39;s what&#39;s in the bottle that counts&quot;</em> comments, we hope we're communicating as best we can. I once had a customer tell me that the "stories"&#8230; <a href="/blog/191/it-s-only-human-">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static-moorebrothers-com.s3.amazonaws.com/static/cache/thumbnails/blog/OneIsWine.1499964796.84.1625767487.6624496_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/230/one-of-these-is-wine-the-other-is-not-">One Of These Is Wine. The Other Is Not.</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> Sounds rather pedantic, no? But imagine this: Say one of the bottles is "Ragù Tomato Sauce," and the other is a jar of fresh marinara form a little old lady in Italy, made from her own tomatoes. Same difference. The bottle on the left was produced by a person farming his own fruit. And over the growing season he was constantly in the vineyard thinning leaves and making sure each grape met optimal ripeness. The fruit was harvested by&#8230; <a href="/blog/230/one-of-these-is-wine-the-other-is-not-">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static-moorebrothers-com.s3.amazonaws.com/static/cache/thumbnails/blog/Chemical.1625767697.7403088_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/178/industrial-wine-allowable-chemicals">Industrial Wine - Allowable Chemicals</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> The following is offered without a whole lot of comment - well, here and there I <strong>may</strong> have added a comment. This is a <strong>by no means comprehensive list</strong> of ATF approved chemicals and processes allowed in U.S. <em>&quot;industrial&quot;</em> wine production: polyoxyethylene 40 monostearate <span style="color:#ff6600;">(I think that&#39;s what the formula above is about. I&#39;ll have to ask Greg&#39;s daughter. She knows these things)</span> dimethyldicarbonate&#8230; <a href="/blog/178/industrial-wine-allowable-chemicals">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static-moorebrothers-com.s3.amazonaws.com/static/cache/thumbnails/blog/PatrickFarmingFleurie.1625768215.5895827_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/181/the-math-of-grapes">The Math of Grapes</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> Patrick Brunet of Domaine de Robert, farms roughly 2,500 vines per acre by hand In wine production, oak barrels (<a rel="nofollow" href="../../../../../blog/180/oak-in-industrial-wine">see here for more on this subject</a>) are the second largest expense after grape purchases, unless, of course you already own the grapes, having grown them yourself. In industrial "winemaking," where a company needs to fill its "brand position" in the marketplace with&#8230; <a href="/blog/181/the-math-of-grapes">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/231/travels-to-italy-new-schedule-for-2020">Travels to Italy! NEW Schedule for 2020!</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> <strong>The latest schedule for curated trips to Italy: Here&#39;s the &quot;scoop!&quot;</strong> <strong>We’re delighted to announce a new service from Moore Brothers Wine Company</strong> in partnership with <strong>Erica Plotegher,</strong> founder of <strong><a rel="nofollow" href="http://www.ecatravelconsulting.com/about/">ECA Travel Consulting</a></strong> to provide our customers curated trips to visit our producers and the cultures where the wines evolve. Erica is a U.S. – based, Italian native&#8230; <a href="/blog/231/travels-to-italy-new-schedule-for-2020">Read More</a> </div> </div> <ul class="pagination"><li class="previous disabled unavailable"><a> « </a></li><li class="active"><a>1</a></li><li><a href="/blog/dave-s-soapbox?page=2">2</a></li><li><a href="/blog/dave-s-soapbox?page=3">3</a></li><li><a href="/blog/dave-s-soapbox?page=4">4</a></li><li><a href="/blog/dave-s-soapbox?page=5">5</a></li><li><a href="/blog/dave-s-soapbox?page=6">6</a></li><li class="next"><a href="/blog/dave-s-soapbox?page=2">»</a></li></ul> </div> <div class="col-md-3 sidebar"> <h4>Search Blog Posts</h4> <form id="blogSearch" class="form-group" method="GET" action="/search/"> <input type="hidden" name="postsOnly" value="1"> <input id="q" name="q" class="form-control" placeholder="Search posts"> </form> <h4>Categories</h4> <ul class="blog-categories"> <li> <a href="/blog/exclusive-offers">Exclusive Offers</a> </li> <li> <a href="/blog/learn-from-greg">Learn from Greg</a> </li> <li> <a href="/blog/meet-the-winegrowers">Meet the Winegrowers</a> </li> <li> <a href="/blog/dave-s-soapbox">Dave's Soapbox</a> </li> <li> <a href="/blog/greater-philadelphia-byobs">Greater Philadelphia BYOBs</a> </li> <li> <a href="/blog/staff-favorites">Staff Favorites</a> </li> </ul> <h4>Recent Posts</h4> <ul class="recent-posts"> <li><strong> <a href="/blog/243/in-memoriam:-gianni-piccoli"> In Memoriam: Gianni Piccoli</a></strong><br> November 20, 2020 3:08 PM </li> <li><strong> <a href="/blog/242/domaine-robert-ampeau-et-fils"> Domaine Robert Ampeau et Fils</a></strong><br> September 25, 2020 2:47 PM </li> <li><strong> <a href="/blog/241/navigating-the-wine-tariff-at-moore-brothers"> Navigating the Wine Tariff at Moore Brothers</a></strong><br> February 6, 2020 5:49 PM </li> <li><strong> <a href="/blog/240/alert-100-tariff-on-european-wine-springs-moore-brothers-into-action"> [ALERT] 100% tariff on European wine springs Moore Brothers into action</a></strong><br> November 26, 2019 4:23 AM </li> <li><strong> <a href="/blog/239/travels-through-germany-s-rheinland"> Travels Through Germany's Rheinland!</a></strong><br> July 26, 2019 7:01 AM </li> </ul> </div> </div> </div> </div> <!-- Container --> <footer id="footer"> <div class="container"> <div class="row"> <div class="col-md-8" id="seoText"> <p>Shopping at Moore Brothers Wine Company is a unique experience. 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