A Note on Barolo
A Salumeria's sign in Monforte It’s always an interesting question; “What’s the difference between this Barolo and THAT Barolo?” When talking about how “place” determines what the wine will be, the “geeks” among us like to talk about soils, altitude, and exposure - each giving something to the wine that can’t be reproduced in the next town over. But the one other aspect of “terroir” that’s often missed is “culture.” And differences in culture shape the viticolotore’s aesthetic just as much as soils. You can see this in looking at the two Barolo villages represented at Moore Brothers; Monforte and Serralunga. Monforte is a much larger town than Serralunga. It was one of the important centers of commerce in the area which became known as the “Barolo” zone. Quite broadly speaking, the inhabitants of this town were much “better off” than their counterparts in Serralunga. In Serralunga, the market for grapes was dominated by the large Fontanafredda winery, and most of the farmers s