Adam Tolmach
The key to Ojai is that Adam Tolmach knows every row in every consequential vineyard in Santa Barbara County, and that he purchases his grapes by the acre, rather than by the ton. In some vintages, that can cost more than twice as much. But it gives him direct control of the vineyard work, and by extension, of the quality of the grapes he buys. In the winery, Adam prefers to intervene as little as possible, allowing each vineyard to express its unique character with detail and clarity. All of which has conferred a sort of cult status on The Ojai Vineyard (when it’s not flying under the radar because of the winery’s strictly limited distribution, or because of Adam’s modest, self-effacing personality).