In 1996 Greg left Le Bec-Fin (after nearly twenty years as sommelier and General Manager) to open Moore Brothers Wine Company, a retail wine shop in Pennsauken, New Jersey, that sells hand-picked, small-farm wines from some of the finest producers in the world.

Of special interest is that every Moore Brothers wine is “sourced” in a direct, personal relationship with the farmer-grower who made it, and is shipped and stored in perfect conditions of temperature control. Most sell for less than sixteen dollars per bottle.

In 1999 Greg opened his second Moore Brothers store, located in the Trolley Square section of Wilmington, Delaware. Food and Wine Magazine named it “Best New Wine Shop in America”, in 2001. A third Moore Brothers store, with a mezzanine floor dedicated to wine classes and special events, opened at 33 East 20th Street (across the street from Gramercy Tavern) in New York in May of 2006.

Since opening, the store has consistently been rated among the “best” retail shopping experiences in New York City.