Kleenex, Xerox, Jello…these have evolved to refer to a generic class of things (tissue, copies and copiers, fruit gelatin) rather than the specific brands for tissues, copies and copiers, and fruit “flavored” gelatin. Very early in my working at Moore Brothers, I came to realize Champagne was also a victim of this kind of “genericide.” (OK, that’s loosely using the term genericide; Champagne isn’t a brand, it’s a geographical indication). I was one of the major violaters in thinking Champagne was synonymous with sparkling wine. Now that I know how special true Champagne is I fight for its name […]