the art of the spittoon


The practice of spitting out wine has always been a curiosity. How can you truly taste something if you don’t swallow it? After all, the lower back of the tonque must contribute something to the flavor. And why would you want to spit it out if it tastes good?

It was at a Moore Brothers tasting event where for the first time I observed, first-hand, people using a spittoon. The ritual prior to spitting consisted of swirling the wine in the glass, sticking the nose into it, taking wine into the mouth, swishing it around, and […]

By |January 20th, 2011|learning|Comments Off
  • reefertruck
    temperature controlled wine shipments temperature controlled wine shipments

    temperature controlled wine shipments

temperature controlled wine shipments


This big hunk of eighteen-wheeled joy is one of the refrigerated trucks we always talk about. It had just pulled up in front of Sergio’s place to pick up a few palates of wine destined to our customers in New York, New Jersey, and Delaware. It was great to finally see one of these things on-site!

At Moore Brothers Wine Company, we take this step seriously. It guarantees that you’re drinking the wine in perfect condition, and our customers notice the difference. Being in the business of selling wine, and not taking care of the product […]

By |January 18th, 2011|learning, our stores|Comments Off

more on “fake” foods and wine


If you’ve ever wondered why we work so hard to find small production wineries owned by a “person” or family, take a look at the following from the New Yorker’s online magazine, Slippery Business – The trade in adulterated olive oil.

“For us, the concept of ‘good’ is enough. We want to be average folks.” -
Leonardo Marseglia

Once again, proving the point that knowing where your food (or wine, for that matter) come from is important. Check out these related posts as well:
fake wine

By |January 18th, 2011|learning|Comments Off

know your place

Whenever two seemingly identical bottles (usually two bottlings made from the same grape(s) are on the “rack” at the same time, I’m often asked, “What is the difference between these two wines?”

Beyond offering descriptions of the flavors, scents and textures in our wines – with and without food – there are a litany of other factors that can contribute to the differences between two bottles sitting next to each other on our racks. (And unless you indicate to me that you’re already 15 minutes late for your dinner reservation, or the kids are out in the car with the […]

By |January 18th, 2011|learning, travels|Comments Off

degustibus – part 3

tasting wine 31.) Drink wine out of good glasses.
2.) Never fill them more than a third of the way.
Which doesn’t mean you need to buy expensive crystal, or even “ISO” or Riedel “Gourmet” tasting glasses. Believe it or not, I’d rather drink Robert Ampeau’s incredible Volnay-Santenots 1976 out of a cheap, eight-ounce Libbey’s “Citation” all-purpose clunker with the patented safety lip, than out of the beautiful hand-cut red wine goblet from the traditional Waterford “Lismore” collection.

The Libbeys glass is a better glass than the Waterford […]

By |January 16th, 2011|learning|Comments Off