The other night, a customer walked into the store and brusquely stated, “I’d like two bottles of the Sancerre.” I had just finished restocking some, so to my relief, I knew where they were kept – but which Sancerre?

“We have a few of them. Do you know which one?” I asked.

“The white one,” he replied.

Errr…that didn’t help me. Luckily, Moore Brothers keeps an electronic record customer’s purchases, which comes in handy when someone doesn’t know what they’ve been drinking. So I was able to quickly look him up and find the exact bottle of Sancerre he wanted.

There was something in […]