Thanks to customer, Isaac Rivera for pointing out this little report of fake Brunello (no, really?) that’s making some waves in Italy
Seems some famous, “top” producers of Italy’s storied, famous, and most expensive wine have been “juicing up” the wines for the “American market.” I find this particularly amusing since apparently the “experts” in our “wine press” have happily continued to “rate” the fraudulent wines positively, and have no clue that the wines are, in fact, fake.
This just brings up yet another example of self-proclaimed, self-aggrandizing “experts,” who have no real “knowledge” to impart, just repeating pablum so that they can be “plugged into” the wine “scene.”
It’s also, yet another example of how luxury has lost its luster. So much “wine” that’s marketed to us is bulls**t, fake junk, trading on the name of a place that was once special.
My “expert” advice is as follows:
Don’t buy anything without knowing the “provenance.”
Whether it’s wine, olive oil, or food, it’s becoming increasingly difficult to rely on the marketing budgets of multi-national, publicly-trade corporations to provide us with truthful information.